Terms
These are Stella’s launch terms, dated 27 October 2026. They’re written to be read, not skimmed, and they may be updated as Stella grows and once our lawyers have been through them. If they change, we’ll tell you first (see Changes to these terms).
Who we are
Stella is operated by Just Move In Ltd, registered in England with company number 10946837, at Unit 3 Ingworth Road, Poole, BH12 1JY. The data controller for the information Stella handles is Ethical Introductions Ltd (company number 09280849), at The Echo, 18 Albert Road, Bournemouth, BH1 1BZ, which owns and runs Just Move In. In these terms, we and us mean both companies, and you means you, a person using Stella.
Who Stella is for
Stella is for households in the UK. To use her you need to be 18 or over and live in the UK. To set up a house, or to have a say in what she does for one, it has to be your home. You sign in with your own WhatsApp number, and nobody else uses it. Stella is for your own household and life admin, not for running a business.
What Stella does for you
Stella is a household agent: a digital housemate who looks after the house and the life admin of the people in it. She lives in WhatsApp, in a private chat with each of you (and, where your house has one, a house group), with a web page beside it, her page, at app.meet-stella.com. She notices what’s worth doing, proposes it, waits for the go-ahead and then does it, and tells you what came of it. Here’s what she can do.
Chat. She answers what you send her on WhatsApp: messages, voice notes (turned into text; the audio isn’t kept), photos, screenshots and documents. What you say in your private chat stays between you and her.
Your bills, mail and documents. Your house has its own email address. She reads what arrives there and what you send or forward her, picks out the facts that matter (who supplies what, what it costs, when it renews) and keeps them with where each came from.
Your Google account, if you connect it. With your say-so on Google’s own screen, she reads household mail in your Gmail (bills, renewals, bookings and deliveries, chosen by sender and subject before anything else is opened), your calendar, and Drive files you point her at. She can draft, label, add calendar events and create files. Everything she reads there is yours alone unless you choose, on her page, to share a kind of thing with the house. She never opens password resets, sign-in codes or other account security mail.
Email. She emails suppliers from the house’s address once the house says go. She can also send an email from your own Gmail, but only when you say go in your own chat to exactly what she showed you: who it’s to, the subject and every word.
Phone calls. She can ring businesses, and friends and family you ask her to ring, on your behalf. She can bring the account holder into a call, she answers when you ring her, and she can ring you with a reminder. More on this under Calls, below.
Browsing and your logins. She has her own computer with a web browser, and uses it to get quotes, check accounts and place orders on suppliers’ sites. If you save a login with her, she can use it to sign in for you, but she never sees it. See Your logins and details.
Pages and apps. She can build you a page or a small app (a bill splitter, a moving checklist) and give you a private link to it.
Reminders, heads-ups and watches. She reminds you of what’s coming, by message or, if you ask, with a phone call, tells you when something needs a look, and can keep an eye on something for you (a deal ending, a price changing) and tell you once when it does. She can send you a short morning briefing of what matters today. You can set up or stop any of these in plain words.
Lists. She keeps lists for you, such as the house’s shopping list or your own to-do list. A house list is shared with everyone in the house; your own lists are yours alone. You can add, tick off and clear things in chat, and see them on her page.
Long-running jobs. Some things take time: a call back, an order going live, a supplier who’s slow to reply. She keeps going on her own computer and in her own records, and tells you when there’s news.
She tells you if there’s something she can’t do. She never claims she can do something she can’t.
Nothing happens without your go-ahead
Stella proposes; the house decides. Before she does anything that commits the house or acts in the outside world (an email to a supplier, a call, an order, a switch, a payment), she shows you exactly what she’ll do, and nothing happens until the right people say go. She never commits the house to anything without the house’s go-ahead.
How a go counts. She shows you the full details of what she’ll do first, then tells you in plain words what to say. In WhatsApp you can tap Go on her message, or just reply go, yes or go ahead. In your own private chat with her you can also say it the way she suggests, such as send it, ring them or place the order. Only someone whose go it is can give it: for the house’s things, the people your house’s rules name, and for what’s yours alone, you (see below). A go counts only when it’s clear which request you mean: if more than one thing is waiting for you and your words could mean either, she asks which one, with a button for each, and counts nothing until you choose. If you reply a while after she asked, she may check with you before counting it. A forwarded message never counts as a go. She tells you each go she’s counted. A go is tied to exactly what you were shown: if anything about it changes, she asks again. Your house’s rules say how many of you need to agree for each kind of thing.
Some go-aheads are yours alone. Something about your own account, or to a number or address you typed yourself, needs only your go, in your own private chat, and what comes of it stays yours. An email from your own Gmail goes only on your go, in your own chat. An order in someone’s name (broadband by Direct Debit, for example) needs the account holder’s own go in their own private chat, after she has shown them the full terms, including any credit check and the Direct Debit declaration, word for word.
Payments. A go for a payment counts only on her web approval page, and only after you’ve signed in or entered a code in the last 15 minutes. A reaction or a typed go in chat never counts for a payment.
What doesn’t need a go. Reading, answering, reminding, drafting, noting things down, setting up a watch, and building a page for you. None of these commit the house to anything.
Stopping. Anyone in the house can say Stop, on her page or in chat, and she stops what’s waiting. Something that has already happened (an email sent, a call made) can’t be unsent.
Payments and cards
Stella doesn’t take card payments yet, and doesn’t hold anyone’s card. When something needs paying by card, you pay on the supplier’s own page, or she lends you her browser’s page so you type your card in yourself; nothing of what you type there is kept or logged. When the account holder has said go to a Direct Debit order, she completes it for them, using bank details and a date of birth they’ve saved in her vault (see Your logins and details). If we add other ways to pay, we’ll update these terms before we do.
Calls
Who she rings. Only on a go-ahead, and only UK landlines, 03, 0800 and 0808 numbers, and UK mobiles. She never rings premium rate, 118, 084, 087, 070 or 076 numbers, or any premium or special number abroad, and outside the UK she only rings your own verified number (for a reminder, or to bring you into a call). Numbers come from our own directory of suppliers or from you (typed, or a contact card you share, which she saves as your contact), never from an email, letter or call. She keeps to the brief she was given, and if a business offers something outside it, she tells you and doesn’t agree to it.
How she sounds. She sounds like a warm, capable person. She says at the start that the call is recorded. She says she’s an AI when asked, and never claims to be a person.
Bringing in the account holder. Some suppliers need to hear from the account holder. She can ring the holder, check that a person (not voicemail) has answered and that they’re happy to be connected, and only then put them through. Nothing after that point is recorded or kept by us.
When you ring her. If you ring her from the number you’ve verified, she answers as Stella, knows what’s going on for you, and can look things up. Until you tap Yes, it’s me in your own WhatsApp during that call, she won’t say amounts, dates, account numbers or other details aloud. After the tap she’ll say your own amounts, dates and times, but never card or bank details, codes or passwords. Anything she can’t say, she sends to your private chat. These calls are recorded and transcribed, and last at most 15 minutes. We keep the recording and transcript for 12 months, sealed, for you alone; Retell keeps its copy for a day. We don’t keep your number from the call. Anything you ask for on a call is done back in WhatsApp, with the usual go-ahead.
Recordings and transcripts. For a call she places, we keep the recording and the transcript (up to any point where someone was brought in) for 12 months, sealed, and only the people who could see the call can open them: the house, or you alone for a call about your own account or a call to someone you know. Anyone who can see a call can delete its recording sooner. Retell, who runs the calls, keeps its own copy for a day, after taking out passwords, PINs, dates of birth, card numbers, bank details and account numbers.
Calling friends and family. In your own chat, you can ask her to ring someone you know with a message, such as “ring Mum and tell her I’ll be there at 6”, using a number you give her or a contact you’ve saved. It’s your own call, so only your go is needed. She says straight away that she’s an AI calling for you and that the call is recorded, passes on your message, takes any reply back to you alone, and never pretends to be you. She can ring at any hour, a few times a day at most, and never someone who has asked her not to call. Only ask her to ring people who’d be happy to hear from her.
Reminder calls. If you ask her to ring you with a reminder, she calls your own verified number at that time (any hour, unless you’ve set calling hours of your own), and the reminder still comes to your chat in writing.
Your logins and details
If you save a login, bank details or your date of birth with Stella, you type it into a secure page of ours, and it’s sealed in a vault. She can use it (to sign in to a supplier for you, or to fill in a Direct Debit form you’ve said go to) but she never sees it: it never enters her model, our logs or our records. A separate, locked-down service types it into the page at the moment it’s needed. One-time codes are handled the same way. You can see every use, revoke a login, or stop the house using it, on her page, at any time. Only save logins for accounts you’re entitled to use.
Pages and apps she builds
A page she builds for you is yours. It opens from a private link, which works for 14 days on the first device that opens it; she’ll send you a fresh one when you need it. Only you can widen who can see it. Pages are checked for harmful content before they’re published, and we can take one down.
Using Stella fairly
Stella helps with anything a capable housemate would, house and personal admin alike. Only a harmful or malicious ask gets a friendly no. Please don’t use her to:
Harm, harass, threaten, deceive or defraud anyone, or to break the law.
Get into an account, a mailbox or information that isn’t yours, or that you don’t have the owner’s permission to use; or to impersonate someone else.
Contact people who don’t want to hear from you, or send messages or make calls in bulk.
Get around her safeguards, overload her, probe her for weaknesses or copy how she works. If you find a security problem, please tell us at security@justmovein.com.
Your part. Give her information that’s true as far as you know. Keep your phone and your WhatsApp secure, since your number is how she knows it’s you. Read what she proposes before you say go. Respect your housemates’ privacy: she won’t share one person’s private matters with another, and please don’t ask her to.
If someone breaks these rules or puts other people at risk, we can pause or close their account, and we’ll tell them why unless the law or someone’s safety means we can’t.
She can get things wrong
Stella is software built on AI models, and she can make mistakes: mishear a call, misread a bill, or misunderstand what you meant. She works from what you and your suppliers give her. Every figure she gives you says where it came from and when, so you can check it. Please read what she proposes before you say go.
She isn’t a financial adviser, a lawyer or an accountant, and she doesn’t give regulated financial, investment, legal or tax advice. She compares, explains and does what you ask; the decisions are yours.
Suppliers and commission
When she orders, switches or books something, your contract is with that supplier, on their terms, in the account holder’s name. We aren’t a party to it, and we aren’t responsible for what the supplier does or doesn’t do, though she’ll help you chase them. Where a supplier pays us a commission, she tells you before you say go, and it never changes the order she shows you deals in.
What Stella costs
Stella costs households nothing. If that ever changes, we’ll tell you first, and nothing changes for you until you agree.
Your information
How we use your information is in the privacy notice. The main points are here, because they matter to what you’re agreeing to.
We keep what Stella needs to look after your house: your number, your name, your house, your chats with her, what she reads for you, what she does and what came of it. Nobody in your house sees your private chat with Stella. Your information is never sold or used for advertising. We don’t train or fine-tune AI models on it, and the AI providers we use never train on it. Unless you turn it off on her page, Stella learns from how houses use her, with names and details taken out; the privacy notice says how. We seal personal information with keys of its own for each house and person, so deleting it can be made final.
Who else handles your information
Stella relies on other companies to work. Each handles only what its part needs, under a contract with us. Some are outside the UK, mainly in the United States; where they are, we rely on the UK’s data bridge with the US or on the standard contract terms the UK’s data protection law allows.
Meta (WhatsApp). Carries every message between you and Stella. Meta’s own WhatsApp terms and privacy policy also apply to your use of WhatsApp. When you send her a photo, a voice note or a file, Meta keeps a copy for a short while; we ask Meta to delete it once we have it.
Linq. Connects Stella’s iMessage line, for those who talk to her on iMessage. Your messages to her on iMessage, and hers to you, pass through Linq’s systems on the way. Apple’s own terms and privacy policy also apply to your use of iMessage.
Loop Message. Connects Stella’s iMessage line. Your messages to her pass through Loop’s systems on the way.
OpenRouter and the AI model providers (United States). Her replies are written by AI models, mainly Anthropic’s Claude and Google’s Gemini (which turns voice notes into text and reads photos and screenshots), reached through OpenRouter. Every request is sent with zero data retention required, so only a provider that agrees not to keep it may answer, and it isn’t used for training. When she searches the web for you, the search goes the same way.
OpenAI (United States). Powers her browser’s eyes: when she uses a supplier’s website, screenshots of the page (with card fields hidden) go to OpenAI’s model to decide where to click. We ask OpenAI not to store them, but OpenAI may keep them for up to 30 days to watch for abuse, and we can’t change that. OpenAI’s model is also the voice of her calls, through Retell.
Retell AI and Twilio (United States). Retell runs her calls, records and transcribes them, and keeps its copy for a day. Twilio carries the calls on our UK numbers and records nothing.
Fly.io (London). Runs Stella herself, our database and our private services, in London.
Sprites, by Fly.io. Runs her own computers, where her browser works. We can’t choose or guarantee the region they run in, and it may be outside the UK (we’ve seen them in Frankfurt). Pages she has open, and what she reads on them, pass through those computers. Each computer’s working files are deleted 7 days after its job ends, and a leaver’s computers at once.
Webshare. Gives her browser UK internet addresses, so suppliers’ sites see a UK visitor. The connection through Webshare is encrypted end to end, so Webshare sees which sites she visits but not what’s on them.
Tigris (London). Stores files, such as bills, documents and call recordings, each sealed with your house’s key before it leaves us.
Vercel. Hosts meet-stella.com and her page at app.meet-stella.com, running in London.
Resend. Sends and receives your house’s email, from its servers in Ireland.
Google. Only if you connect your Google account. Stella uses Gmail, Calendar and Drive within the permissions you give on Google’s screen: reading and labelling household mail and drafting in Gmail, sending an email as you only on your go, reading and adding calendar events, reading the Drive files you point her at, and creating files of her own. Data from your Google account is never used to train AI models, never sold and never used for advertising. You can disconnect at any time on her page (or at myaccount.google.com/permissions), and what she read goes with the connection; if Google ends it, what she read goes after 30 days unless you reconnect. More is in the privacy notice. Limited Use. Stella’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. The use of information received from Google Workspace scopes will adhere to the Google Workspace API User Data and Developer Policy, including the Limited Use requirements.
Ideal Postcodes (UK). When you look up your house’s address, the postcode you type is sent to Ideal Postcodes to list the addresses there.
Logfire, by Pydantic (EU). Keeps our system’s logs and traces for 30 days. They hold codes, counts and ids so we can see that Stella is working, never what anyone wrote or said.
Cloudflare. When you sign up or ask for a code, Cloudflare Turnstile checks you’re a person and not a script, using signals from your browser.
Spotify. Only on meet-stella.com, and only if you press to load her playlist (see Cookies).
How long we keep things
Your house’s records: while your house uses Stella. Closing a house needs everyone who decides to say go, then gives you seven days to change your mind; after that everything goes within 30 days.
Your private things (your private chat, your connections, your saved logins, what’s yours alone): deleted 7 days after you leave a house, so you can come back if you left by mistake. What you contributed to the house’s record stays, without your personal details.
Call recordings and transcripts, including calls you make to her: 12 months. At Retell: a day.
Voice notes: the audio isn’t kept, only the words.
Sign-in codes: a day. Your signed-in session: 30 days. Invite links: 90 days after they end. A download of your data: 7 days.
Saved logins: until you revoke them. Revoking deletes the secret at once.
Logs and traces: 30 days. Records of operational events, such as what her computers did: 90 days.
Your consents (such as your agreement to these terms): six years after they end, so we can show what you agreed to. Our audit log of what staff looked at: two years, with no content.
Backups: everything deleted is gone from our backups within 35 days.
Your rights over your data
You can download a copy of your data, or delete it, from her page at any time; we’ll ask you to confirm it’s you first. Deleting your data takes your private things at once. You can leave your house from her page too. You also have the right to ask us to correct your data, to restrict or object to how we use it, and to complain to the Information Commissioner’s Office (ico.org.uk). To ask about any of this, email my.data@justmovein.com.
Cookies and our websites
Her page uses only the cookies it needs to work: one keeps you signed in for up to 30 days, and three short-lived ones hold your code, your invite link and your answers while you sign up. There are no tracking or advertising cookies.
meet-stella.com sets no cookies of its own. It loads its fonts from Google Fonts, which sees your device’s internet address. Her record player plays a Spotify playlist, but nothing loads from Spotify, and Spotify sets no cookies, until you press to load it; Spotify’s own cookie and privacy policies apply after that.
Our responsibility to you
Nothing in these terms takes away your rights under UK consumer law, or limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law doesn’t allow us to limit.
We’re responsible for loss you suffer that was a foreseeable result of our breaking these terms or not using reasonable care and skill. We’re not responsible for loss that wasn’t foreseeable, for what a supplier or anyone else does, for decisions you make with what she tells you, or for any business losses.
Because Stella is free, and as far as the law allows, our total liability to you for anything to do with Stella is limited to £100.
Ending things
You can stop using Stella at any time: leave your house, or delete your data, from her page.
We can pause Stella for a house or for everyone if something looks wrong, to keep people safe. We can close an account that breaks these terms or puts other people at risk, and we’ll tell you why unless we can’t.
If we ever stop running Stella, we’ll give you at least 30 days’ notice where we can, so you have time to download your data.
Changes to these terms
If these terms change, we’ll tell you on WhatsApp or on her page before the change applies. If you don’t agree, you can leave before then. Each version of these terms has its own date, and we keep a record of the version you agreed to.
The law
These terms are under the law of England and Wales. If you live in Scotland or Northern Ireland, you can also bring a claim in your own country’s courts.
Contact us
Ask Stella on WhatsApp, email hello@home.meet-stella.com, or write to Ethical Introductions Ltd, The Echo, 18 Albert Road, Bournemouth, BH1 1BZ. For your data, email my.data@justmovein.com. To report abuse, see meet-stella.com/abuse.